Amazon Launches Sponsored Display Ads In U.S. As Stand-Alone Self-Service Platform 09/18/2019

Subscribe today to gain access to the every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. Amazon Sponsored Display ads launched in beta late last week as a self-service advertising platform that targets consumers off and on Amazon, filling a gap in the company’s pay-per-click advertising offers. The display retargeting tool allows advertisers to reach consumers beyond those shopping on Amazon. Previously, the tool was only available to those using Amazon’s demand-side platform. “They seem to have improved it as a self-service platform, so any individual could use the service, rather than just agencies and larger brands,” said Matthew Mierzejewski, SVP of search capability lead at the agency Merkle.  Rocco & Roxie Supply Co., a family-owned business that makes small-batch pet treats, collars, leashes, shampoos, and more, has already tested the Sponsored Display ads in relation to Amazon DSP. The company originally began by using the Amazon DSP programmatic platform to target consumers who never heard of the brand. Wit...

Lockerly pavilion gets update thanks to EMC grant | News

Sunshine and clouds mixed. A stray afternoon thunderstorm is possible. High 96F. Winds ESE at 5 to 10 mph.. Lockerly Arboretum’s geology pavilion received a makeover thanks to grant funding from the Tri-County EMC Foundation. The $1,500 grant paid for Lockerly staff to paint the pavilion and install new educational displays that should stand up to the elements better than their predecessors. Lockerly Arboretum’s geology pavilion received a makeover thanks to grant funding from the Tri-County EMC Foundation. The $1,500 grant paid for Lockerly staff to paint the pavilion and install new educational displays that should stand up to the elements better than their predecessors. The pavilion where students of all ages learn about a variety of geological topics, or simply the geology pavilion as Lockerly staff refer to it, needed a fresh look and got it thanks to a $1,500 grant from the Tri-County EMC Foundation. The pavilion stands near the rear of the Lockerly property and gives those standing under it picturesque view of the pond located on the grounds. The educational posters and displays serve as an integral piece of students’ field trip experiences.  “The materials that were in t...