Hard seltzer consumption forecasted to triple by 2023, half of U.S. alcohol consumers drink it at least once a week says new survey

Over the last 40 years, IWSR has built up the world’s largest database on the beverage alcohol market. It claims to understand the market, category and brand performances of products in 157 countries across the world using local market input. Occasionally, IWSR releases market reports, and occasionally we run those market reports because we find them interesting and insightful. Here’s one right now! The meteoric rise of the hard seltzer category across the U.S. beverage alcohol industry has been nothing short of phenomenal, and a comprehensive new Hard Seltzer Report from IWSR Drinks Market Analysis, the leading source of beverage data, forecasts that consumer interest in these products will only continue to grow. Led by the brands White Claw and Truly, hard seltzer volume in the United States is currently about 82.5m nine-liter cases (which is already larger by volume than the leading spirits category in the United States, which is vodka). IWSR forecasts that by 2023, the category will more than triple, to reach over 281m cases. Hard seltzer and other “seltzer-like” products command a market share of 2.6 percent of all beverage alcohol in the United States, up from only 0.85 pe...

A taste of reality with Australia’s largest wine company Australian Financial Review Australian Financial Review

Chances are if you’re picking up a bottle of wine tonight it’s one from Treasury Wine Estates. So how does it compare with the best? Treasury Wine Estates’ household brand names include Penfolds, Wolf Blass, Wynn’s and Rosemount. Supplied Supplied Wine writers live in a bubble most of the time. A plush, mollycoddled bubble – with rare, luxury wine on tap. We rave about one-off bottles made from obscure grape varieties that can only be bought in a pop-up shop in Northcote. We root for the latest trendy, tiny artisan producers. We recommend crazy-expensive old clarets that only a handful of people can afford (as I did in this column last week in fact). Out there in the real world, though, most people’s experience of wine consists of picking up a bottle of their favourite brand at their local liquor chain on their way home from work – and hopefully not spending too much for it. And chances are that bottle was made by Australia’s largest wine company, Treasury Wine Estates, owner of such household brand names as Penfolds, Wolf Blass, Wynn’s, Seppelt, Rosemount, Yellowglen, Saltram, Pepperjack (the list goes on and on – and on). So, in an effort to explore life outs...