Despite monumental tastings, competitions, and positive changes in winemaking philosophy, Europeans still can’t seem to fully wrap their heads around American wine. Even with the rise of high-quality producers in California, Oregon, Washington, and other American growing regions, the same negative stereotypes seem to prevail. So the question remains – in the mind of the European consumer, will American wines ever really be “as good” as those produced closer to home? “American wines are still regarded as mass and huge production wines,” says Gregor Greber, owner of Zurich-based Napa Wine. Greber believes that although consumer awareness is starting to change, education on the subject is still needed. Earlier this year, Greber’s company hosted its own “Judgment of Zurich” tasting – and the results were surprisingly in favor of the States; five wines from Napa took the top slots amongst the group of tasters. Greber’s importing business and restaurant, Napa Grill, focuses exclusively on wines from Napa. “The restaurant really gives the wines a true home. It’s a place for people to discover – and fall in love with – Na...